I've been working on a startup for ~9 months (as the technical cofounder) in the event tech space (B2B tradeshows) and I'm pretty sure we've failed to do anything productive (find product/market fit, find a problem/solution fit, learn anything valuable, etc.). We still have ~100k left but the main investors/advisors (from the 220k friends/family/fools round) pretty much feel like it's time to pull the plug. My personal opinion is that that's the most responsible thing to do (return money pro-rata) but there are simultaneous voices (paradoxically same investors) pushing to keep going (continue running pilots, building out the team [we just finally found a bd cofounder], crafting a pitch for a seed round). I don't know what to do since in my understanding we've failed at the most important thing: finding product/market fit. others on the team (advisors) believe that that's not the case and we can keep raising based on negative results. re pilots: we got 5 ...